Senior Performance Marketing Specialist

About the role

As a Senior Performance Marketing Specialist at Bitpanda you will add immediate, hands‑on execution capacity to our performance‑marketing rebuild, running high‑quality campaigns across core paid channels and turning data into fast, disciplined optimisation.

Key responsibilities

• Build, launch, and continuously optimise campaigns across agreed paid acquisition channels.
• Manage daily pacing, budgets, bids, audience targeting, and overall campaign hygiene.
• Run structured creative and landing‑page experiments driven by clear, actionable hypotheses.
• Produce accurate, decision‑useful performance reports while collaborating with Analytics to refine tracking and data interpretation.
• Share actionable platform insights and execute campaign updates rapidly without compromising control or quality.

Required profile

• You are a highly hands‑on operator across paid social, paid search, and/or app acquisition, possessing deep expertise in at least one of these areas.
• You can independently build, QA‑ing, pacing, and optimising campaigns without relying on external agencies for core execution.
• You evaluate campaign performance based on cohort data and true customer quality rather than solely on platform‑reported conversions.
• You consistently run clean tests, document learnings, and turn creative or audience insights into the next experiment.
• You are rigorous with tracking, budgets, and operational hygiene, thriving when working closely with Analytics and Creative teams.

What we offer

• Hybrid working model with the freedom to work where you thrive, plus 25 days per year to work from any city or country.
• Competitive total compensation aligned with Bitpanda’s pay‑for‑impact policy, including a stock‑option plan.
• Access to confidential coaching, counselling, and mental‑health resources through OpenUP.
• Additional 3 paid days off after 6 months to rest, reset, and recharge.
• Unlimited access to Udemy’s online course library for continuous learning.
• Discounts, rewards, and perks from worldwide partners across lifestyle, wellness, tech, and travel.
• Up to 8 weeks of gender‑neutral new‑parent leave.
• Free onsite dining with freshly prepared lunches and snacks at Vienna, Bucharest, Barcelona, and Berlin offices.