Partnerships Manager
Red Bull · Elsbethen
Stellenbeschreibung
About the role
Red Bull Pro Cycling is looking for a Partnerships Manager to manage and develop a portfolio of strategic partners, turning sponsorships into impactful, mutually valuable platforms for fans, athletes, brands and the wider cycling community. You will act as a strategic business partner to your accounts, translating their marketing objectives into compelling stories, innovative activations and integrated programmes.
Key responsibilities
- Take ownership of a portfolio of strategic partners as their primary day-to-day contact, building trusted relationships with operational contacts and senior decision-makers
- Translate contractual rights into partnership programmes and identify opportunities for upselling, retention and renewal
- Develop integrated activation plans across content, digital, social media, experiences, hospitality, events, athlete access and brand campaigns, connecting partner objectives with key moments in the cycling calendar
- Define objectives and KPIs with partners and stakeholders, evaluate performance with data and insights, and produce partnership reviews, reports and case studies
- Lead partnership projects from briefing and planning through execution and post-project evaluation, coordinating with Marketing, Content, Social Media, Communications, Events, Hospitality, Sports, Operations and global Red Bull entities
- Support the Head of Partnerships and the Commercial Team in shaping partnership strategy, contributing market intelligence, collaborating with Partnership Sales on new business, managing activation budgets and identifying collaboration opportunities
- Represent Red Bull Pro Cycling at partner meetings, races, events and industry occasions internationally
Required profile
- Minimum 3 years of relevant experience in partnerships, sports marketing, brand marketing or international account management
- Proven experience managing major brands or complex partnership accounts
- Fluent in English and German; additional languages are an advantage
- Excellent stakeholder management skills and confidence working with senior internal and external decision-makers
- Proactive, entrepreneurial mindset and excellent project management with a high level of autonomy
Required skills
- Understanding of integrated marketing: content, digital, social media, experiential marketing and brand activation
- Understanding of partnership rights, value creation and return on investment
- Ability to define KPIs and use data and insights to evaluate partnership performance
The stated minimum salary under the collective agreement is EUR 2,362 gross per month, but the actual compensation is based on market-oriented salaries and is significantly higher.
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