Route-to-Market Strategy Manager

About the role

Red Bull is looking for a Route-to-Market Strategy Manager to join its Global Route-to-Market team in Salzburg, Austria. You will shape and drive the global RTM strategy across On Premise and Off Premise channels, optimising customer coverage, distribution models and execution effectiveness, and lead the digital transformation of RTM capabilities including omnichannel initiatives and eB2B growth.

Key responsibilities

• Develop and implement global RTM strategies across On Premise and Off Premise channels, improving distribution, availability and customer coverage.
• Lead global discussions and senior leadership forums on distribution, coverage and commercial effectiveness, supporting decisions with analysis and recommendations.
• Create differentiated RTM approaches for channels, customer groups, occasions, market maturity and business segments, and set scalable frameworks and best practices.
• Promote digital tools, automation and data-driven decision-making, and design omnichannel RTM initiatives and eB2B growth.
• Share RTM best practices, benchmarks and toolkits across regions, and build capabilities in distribution management and RTM strategy.
• Collaborate with Global Sales, Marketing, Finance, Operations, Supply Chain and Data teams, and drive progress in a matrix organisation.

Required profile

• 7+ years of experience in route-to-market strategy, sales strategy, commercial excellence, distribution or channel management, covering both On Premise and Off Premise environments.
• Experience across multiple markets or regions within an international organisation.
• Proven ability to influence senior leaders and manage complex, cross-functional initiatives.
• Fluency in English; other languages are an asset, and international travel is required.

Required skills

• Digital transformation, analytics, CRM systems or sales technology experience.
• Excellent communication, facilitation, analytical and stakeholder management skills.

The stated minimum salary under the collective agreement is EUR 2,362 gross per month, but the actual pay is market-oriented and higher.