Sales Director – Europe

About the role

We are looking for a Sales Director to own and scale Veloq’s commercial motion across Europe. You will build the sales organisation from the ground up, sell a proven warehouse‑automation and software platform, and work directly with the CEO on pricing and strategy.

Key responsibilities

• Own the EU revenue target, close the first major enterprise customers and build a repeatable sales motion.
• Deepen and expand existing qualified accounts while opening new enterprise opportunities across Europe.
• Maintain a strong pipeline with disciplined forecasting and deal coverage.
• Refine the sales playbook – from ICP and buyer personas to messaging, qualification and deal stages.
• Lead consultative sales of complex warehouse‑automation and software solutions, translating technical capabilities into clear business value.
• Build relationships with senior decision‑makers in grocery, retail and 3PL organisations.
• Partner with Product, Operations, Legal and Finance to ensure deals are winnable and smoothly handed over to implementation.
• Represent Veloq at industry events to raise brand presence and generate pipeline.

Required profile

• 10+ years in enterprise SaaS or supply‑chain / logistics technology sales, with at least 5 years in senior hunter roles.
• Proven track record of achieving €1M+ ARR quotas and closing large, complex deals (6–18 month cycles).
• Strong experience selling to retail, grocery or logistics operations at C‑level or VP level.
• Deep understanding of warehouse automation and e‑grocery economics.
• Demonstrated people‑management skills – coaching, performance management and building a high‑performance sales culture.
• Consultative technical sales background with ability to navigate multi‑stakeholder discovery.
• Fluent English; additional European languages a plus.