Fractional CMO / Head of Marketing (Co‑Founder Option)

About the role

Lead marketing strategy and execution for a two‑sided marketplace connecting companies across Europe with fractional C‑suite executives. This role will shape the platform's positioning, growth, and community from an early stage.

Key responsibilities

• Develop and execute go‑to‑market strategy and positioning for companies seeking fractional talent.
• Build thought leadership and credibility around fractional C‑suite work.
• Acquire and onboard companies through targeted outreach and conversion strategies.
• Recruit and onboard senior leaders who prefer fractional engagements.
• Drive growth through word‑of‑mouth, community building, and trust‑based marketing.
• Plan and oversee marketing channels, content strategy, and community activities for both sides of the marketplace.

Required profile

• 4‑8 years of experience building and executing go‑to‑market strategies.
• Background in B2B platforms, marketplaces, or category‑defining businesses with demand generation and user acquisition.
• Strong skills in positioning, brand strategy, thought leadership, and community building.
• Comfort with ambiguity and a hands‑on approach in an early‑stage environment.
• Familiarity with European markets and professional services landscape is a plus.

What we offer

• Salary range: $70,000 to $500,000 USD annually.
• Co‑founder equity option available.
• Hybrid work mode in Austria.