Senior Conversion Rate Optimization Manager

About the role

As the Senior Conversion Rate Optimization (CRO) Manager at waterdrop®, you will own conversion and funnel performance across multiple channels and markets, focusing on acquiring new customers. You will work closely with paid media, product, and analytics teams to continuously improve the end‑to‑end customer journey.

Key responsibilities

• Monitor performance daily, identify drops or issues, and collaborate with market owners to resolve them, especially during key campaigns such as Black Friday.
• Design, build, and optimise landing pages for paid and organic campaigns, managing the full new‑customer funnel from ad click to checkout.
• Partner with the paid‑media team to align ad creative, offers, and landing‑page messaging, reacting quickly to performance changes.
• Own the A/B and multivariate testing roadmap, execute experiments, document results, and report regularly to stakeholders.
• Combine quantitative data (funnel tracking, analytics, behavioural data) with qualitative insights (session recordings, heatmaps) to uncover user pain points and motivations.
• Conduct competitor research and translate findings into actionable optimisation opportunities.

Required profile

• 5+ years of CRO experience in growth‑focused e‑commerce, preferably in a direct‑to‑consumer environment.
• Proven track record of measurable business impact, such as increasing conversion rates or improving funnel performance.
• Hands‑on experience with Kameleoon or a comparable A/B testing platform.
• Experience building landing pages on Shopify and a solid understanding of GA4, heatmap, and session‑replay tools.
• Commercial mindset with the ability to align brand guidelines and business goals across all tests.
• Fluent English and strong cross‑functional collaboration skills.

Required skills

• Kameleoon (or similar A/B testing tool)
• Shopify
• Google Analytics 4
• Heatmap tools
• Session‑replay tools
• A/B testing and multivariate testing
• Funnel tracking and analytics

What we offer

• International, high‑performing team in a brand‑new HQ in Vienna.
• Sports vouchers, in‑house fitness centre, and company doctor.
• Subsidised healthy meals and discounts on waterdrop® products.
• Coverage of transportation card and generous summer and Christmas parties.
• Annual gross salary ranging from €53,000 to €58,000 (all‑in), with potential for over‑payment based on qualifications.