Senior Content Expert

About the role

Join enspired to drive the energy transition by shaping and executing a comprehensive content strategy that positions the company as a trusted authority in grid‑scale storage.

Key responsibilities

• Own and continuously evolve the content strategy, aligning publications with audience needs, business priorities and marketing goals.
• Manage the website and blog, ensuring content is relevant, accurate, engaging and SEO‑optimized.
• Plan and create high‑quality assets such as market insights, thought‑leadership pieces, reports, case studies and customer stories.
• Develop and advance the SEO approach, using performance data to identify opportunities and boost organic visibility.
• Navigate the shift to AI‑driven discovery and AEO, translating insights into content that can be found by both people and AI platforms.
• Transform complex topics around battery storage, energy markets and trading into compelling content.
• Collaborate with internal experts, customers and partners to uncover original insights and data.
• Identify content gaps and proactively propose new topics, formats and assets.

Required profile

• 5+ years of experience in B2B content marketing, content strategy or SEO.
• Excellent English writing and editing skills, able to turn technical subjects into clear stories.
• Strong experience managing websites, blogs and editorial programmes.
• Solid SEO expertise and curiosity about AEO, AI search and evolving search behaviour.
• Understanding that B2B content must build authority, trust and commercial value.
• Ability to extract expertise from subject‑matter experts and create credible, differentiated content.
• Comfort with analytics and using performance data for content decisions.
• Proficiency with modern AI‑enabled content tools while recognizing where human judgment is essential.
• Proactive ownership and initiative in identifying opportunities.
• Enjoys constructive collaboration with senior experts and taking responsibility for the content area.

Required skills

• SEO
• AI‑driven content discovery (AEO)
• Content management tools
• Analytics platforms
• English writing and editing