Content Lead

About the role

This is a fully remote Content Lead role sitting within the Growth team at a fintech startup building global identity and onboarding infrastructure for businesses. You will own the company's content output end‑to‑end, from founder‑led social presence to long‑form thought leadership, and your work will directly shape how the brand reaches and resonates with its target audience.

Key responsibilities

• Ghostwrite and manage the founders' LinkedIn presence, translating their thinking and customer conversations into posts that sound authentically like them.
• Own LinkedIn strategy and cadence, understanding what earns attention, drives conversation, and converts on the platform.
• Write long‑form content including blogs, white papers, and case studies that establish thought leadership.
• Guard brand voice and tone across all published channels, including the website, press releases, and social media.
• Extract raw material directly from founder conversations and customer insights rather than waiting for structured briefs.

Required profile

• 3 to 8 years of experience in content, copywriting, or communications roles.
• Exceptional writing talent with a clear passion for great copy and storytelling.
• Proven ability to write in someone else’s voice, ideally through executive ghostwriting or managing a founder’s or senior leader’s social media presence.
• Deep expertise with LinkedIn as a content channel, including engagement mechanics, conversion patterns, and audience growth.
• Experience writing long‑form formats such as blogs, white papers, and case studies.
• Experience managing and developing brand voice and tone guidelines across multiple formats and channels.
• Self‑directed mindset with the ability to shape narratives from raw conversations and minimal briefs.